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Privacy Policy & Our Promises


Mettho is a leading online fashion retail store. We sell clothing, shoes, accessories, and beauty products targeted at 16-30-year-old consumers in almost every country in the world. We are committed to properly managing, protecting, and processing your Personal Data in accordance with this Privacy Policy, which applies to all Personal Data we collect through our Platforms or other channels.


During our relationship with you, we may collect Personal Data from you. Examples of the types of Personal Data we may collect includes your name, contact details, mailing and delivery addresses, email address, birthday, facial image, your shopping or browsing behaviors, voice recording (from customer service calls) and any other personally identifiable information that you have provided us in any form you may have submitted to us, or in the course of any other forms of interaction between you and us. Where such information pertains to an identified individual – Personal Data may also include network and device data such as IP address and device or advertising identifiers and information we obtain using cookies or other tracking technologies. We may also collect information about you from third-party sources and platforms (including data validation services, authentication service providers, social networking sites, online marketing, and segmentation providers and ad targeting companies) to supplement the information we collect directly from you.
If you provide us with Personal Data relating to a third-party by submitting such Personal Data to us, you represent to us that you have obtained the consent of the third-party to provide us with their Personal Data for the respective purposes.
By (1) clicking “Yes” on our Privacy Policy pop-up or any web form referring to this Privacy Policy on any of our Online Platforms, (2) submitting your Personal Data to us when signing up for an account on the Website, (3) browsing our Website, or (4) ordering any of our products and services, you are agreeing to the terms of this Privacy Policy.


We take the protection of your personal data seriously and will process your personal data fairly, lawfully, and transparently. This privacy notice describes the personal data we are collecting about you and how it is used.
We will only collect and use your personal data for the following purposes, to:

• fulfill your order(s)
• fulfill orders made on your behalf (e.g. e-gift card orders)
• communicate with you following a “refer a friend” nomination
• keep you up to date with the latest offers and trends
• give you a better shopping experience
• help us to make our marketing more relevant to you and your interests
• improve our services
• meet our legal responsibilities


When you may give us your Identity, Contact, Financial, Transaction, Profile, and Marketing and Communications data (as described above) by filling in forms, entering information online or by corresponding with us by post, phone, email, telephone or otherwise. This includes personal data you provide, for example, when you:

  • When you create an account or purchase products on our website;
  • You use any of our related services, such as subscribing to our newsletter or product notifications,discussion boards, social media sites or create wish lists;
  • When you contact us with an enquiry or to report a problem (by phone, email, social media, or messaging service);
  • You interact with our customer service team or other representatives, for example, via our webform, chat, emails, telephone calls, letters, or face-to-face meetings;
  • Use the “refer a friend” function on our website;

Third parties – we may receive personal data about you from various third parties, including:

  • Identity and Contact data from another individual when they purchase an e-gift card for you or use the “refer a friend” function on our website;
  • Technical Data from third parties, including analytics providers such as Google. Please see further information in the section entitled ‘Marketing preferences, adverts and cookies;
  • Identity and Contact Data from social media platforms when you log in to our website using such social media platforms;
  • Identity and Contact data from third parties, including organisations (including law enforcement agencies), associations and groups, who share data for the purposes of fraud prevention and detection and credit risk reduction;

We do not directly collect your credit card details to process your payment or for customer service purposes.  Your credit card details are collected, processed and stored directly by our third-party payment processors pursuant to their terms of use and privacy policies.  None of your credit card details are permanently stored with us.


We may use and disclose your Personal Data for purposes necessary to provide you with our products as services, including to:  

  • register and maintain your user account and to verify your identity or age;
  • process your order for our products or services, process or collect your payment for the order;
  • deliver or perform the products or services you purchased, including couriers calling or messaging you to obtain your delivery instructions;
  • monitor and enforce compliance with our Terms and Conditions, including dispute resolution;
  • provide, maintain, protect and improve our technology, products, and services, and monitor their effectiveness;
  • process your returns or refunds in accordance with our Terms and Conditions;
  • provide you with support services and functions related to your user accounts, such as saved items in cart, wish-list, brand or product, and browser notifications;
  • communicate with you in relation to (i) your queries, requests, and feedback, (ii) material changes to our Website and Apps Terms and Conditions, Privacy Policy or other terms and conditions, and (iii) matters relating to the operation of your account via the applicable or appropriate medium including email, SMS, or communicating with you at the telephone number you provide;
  • personalize and improve your customer experience when you visit the Website and the Apps, for example by prioritizing products and services appearing in your search results or feed, or in communications we send you;
  • to carry out administration, marketing, planning, fraud detection, and loss prevention activities, procurement, product and service development, quality control and research to improve the way we provide products and services to you;
  • comply with (i) internal risk controls, (ii) the terms of our access to payment processing, financial or banking services such as credit card disputes, fraud, billing errors, or (iii) any applicable law, regulation or regulator’s directive; and
  • ensure our Website and Apps function properly and to improve their performance, by carrying out activities such as debugging, statistical analyses for optimizing our Website.

In addition, we may use and disclose your Personal Data for the following purposes, to:

  • send you marketing communications in relation to our sales, products, services, promotions or the Platforms;
  • send you marketing communications in relation to the sales, products, services or promotions of business partners, including promotional mail together with your order;
  • deliver ads that are related to our products and services that are targeted and personalized to your interests, attributes, preferences, and experiences on the Platforms or other websites, apps or online platforms;
  • enable businesses to deliver ads which are related to their products and services which may be of interest to you;
  • provide you with any add-on or premium services;
  • invite you to our private customer events;
  • process your participation in our promotions and giveaways (including contacting you if you win, displaying your details online, publishing your name in relevant newspapers or disclosing details of winners to relevant authorities, if required by law), initiatives or any request for additional Personal Data such as customer surveys;
  • process your participation in our business partners’ loyalty or point redemption programs;
  • conduct market and customer research, analysis or tracking;
  • promote our products and services on our Platforms;
  • manage the administrative and business operations of METTHO and complying with internal policies and procedures;
  • improve your customer experience across all touchpoints and training our customer experience team, such as by recording and monitoring phone calls;
  • any specific purpose in relation to a particular product or service, which we may separately notify you on the product or service page; and
  • as part of or in anticipation of a business sale, merger, consolidation, investment, change in control, transfer of substantial corporate assets, reorganization, liquidation, or similar business transaction or corporate event.

We may also use or disclose your Personal Data for secondary purposes in accordance with Applicable Laws, or with your further consent. Finally, we also collect information about you on an aggregated and anonymous basis – in order to conduct an internal analysis of traffic patterns within our Website. This information is used by us to administer and improve our education and training products and services.


In relation to our use of your Personal Data for the Purposes or Additional Purposes, we may disclose your Personal Data to:

  • METTHO Marketplace sellers, who supply and deliver the products or services you ordered through the Website or Apps;
  • payment processors, who process your payment on the Website and the Apps;
  • our employees, consultants, temporary workers or other representatives;
  • logistics providers, such as courier, fulfillment or parcel-pickup services which will deliver your order to you, and parcel return partners;
  • business partners who separately maintain an account with you for loyalty or point redemption programs;
  • business partners or vendors in connection with the processing of any promotion, event or service organized by us;
  • our professional advisers, bankers, and auditors;
  • agents, contractors or service providers who provide operational services to us or who help provide our services to you, such as online cloud storage and processing, fraud detection and monitoring, marketing optimization, information technology, telecommunications, market research, customer analysis or tracking, security or other relevant services which requires that entity’s collection, use or disclosure of your Personal Data; and
  • any other party whom you authorize us to disclose your Personal Data to.

We do our best to minimize the disclosure of your Personal Data to the information necessary to perform the related Purpose or Additional Purpose.  However, we may also disclose your Personal Data for secondary purposes if the secondary purpose is related to the Purpose or Additional Purpose and you would reasonably expect us to use or disclose the information for the secondary purpose, otherwise in accordance with Applicable Laws, or with your further consent.   


When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent or provide you with an opportunity to say no.
How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us at [email protected]


You have several rights under the data privacy legislation. This includes, under certain circumstances, the right to:

  • request access to your personal data
  • request correction of your personal data
  • request erasure of your personal data
  • request restriction of processing of your personal data
  • request the transfer of your personal data
  • object to the processing of your personal data
  • request human intervention for automated decision making

METTHO processes Personal Data in multiple countries. We may transfer your Personal Data to recipients possibly located outside the country where you live.  If Personal Data is so transferred, we will comply with Applicable Laws in doing so. This includes: (i) obtaining your consent, unless an exception exists under Applicable Laws or any other laws, and (ii) taking reasonable steps to ascertain whether the foreign recipient of the Personal Data is bound to comply with standards of protection that are at least comparable to the Applicable Laws. Such staff maybe engaged in, among other things, the fulfillment of your order, the processing of your payment details and the provision of support services. We will take all steps necessary to ensure that your data is treated securely and in accordance with this privacy notice. 

Brief details of each of these rights are set out below. If you wish to exercise any of these rights, please email us at [email protected]


METTHO uses the services of third-party vendors, who may implement one or more persistent ‘Tracking Technologies’. Advertisements or other services on the Website or Apps may be provided by third-party agencies. These advertisements may also include Tracking Technologies. The collection, use, and disclosure of information, including Personal Data, collected by such third-party Tracking Technologies are subject to the privacy and data protection policies of the third-party vendors and are not under our control. We may use third-party service providers to monitor and analyze the use of our Website.


METTHO may use Google Analytics features based on Display Advertising, including but not restricted to the following: Google Optimize, Remarketing, Google Display Network Impression Reporting, DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. When you log on to the METTHO website, METTHO with the help of Google Analytics may use your browsing behavior to connect it with any other data that has previously been provided by you, in accordance with this policy. METTHO may also use Facebook Analytics. Facebook Analytics is a behavioral analytics solution that helps to track, measure, better understand, and optimize products and customer experience and provides audience information and unifies analytics across devices and channels.


We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If there are any significant changes we will post updates on our website, applications, or let you know by email so that you are aware of what information we collect, how we use it, and under what circumstances.


We welcome feedback and are happy to answer any questions you may have about your data.

For any questions relating to your Personal Data or about this Privacy Policy, if you have a complaint regarding the collection, use or handling of your Personal Data by us, or a question about how we are complying with Applicable Laws, you may contact our customer service department or privacy team via email – [email protected]


We’re continually working on our online store and are open to any suggestions. If you have any questions or proposals, please do not hesitate to contact us.